Archive for August 8th, 2011

Google-icious Email Marketing

Money + computerIt has been said that if you are not marketing your business via the Internet, you are not competitive in the 21st Century. The days of mailing glossy marketing materials are being replaced by email blasts, websites, Constant Contact-like email marketing sites, html pages, etc. Here are some things to keep in mind when creating your email marketing program:

1. K.I.S.S. Keep it simple, Sugar

2. Make it easy to share

3. Let is scream your brand

4. Offer a delicious click-through

5. Give it wings – make it viral

Use these five tips to review your existing email marketing materials. Test each piece against the five pointers. If they do not measure up, tweak the marketing materials to create more energy with them. Ask others for their reaction to the materials to get valuable feedback. Instead of defending your reasons for writing them the way you did, listen and try to modify by adding the input you have received from others. Many times you think you know what others want, but will discover what you value is not the same as what your potential customers value.

To read the details of each tip, simply register for the In-Circle Community just below LogIn at the right. There is no fee. Welcome to our forum.